The world is going social and the internet gives businesses a more cost effective way of reaching their target audience. In Nigeria in particular, several small businesses are leveraging the vast internet penetration in Nigeria. According to the 2016 report, there are over 86 million internet users in Nigeria.
It is now possible to run a viable business without a physical location. One problem I notice most business are struggling with is how best to use social media effectively.
It is not enough to create social media accounts and hope that somehow, you will get customers that way. It does happen. Actually, it will happen, but only if you do it right. Here are a few social media tips to help you get the most out of social networking sites.
When you create your social media accounts, you need to post content consistently. Posting infrequently will not keep you in the minds of your fans and followers. In order to raise your brand profile, it is important to keep that brand in front of people and that means regular updates.
Understand that even though this is a fantastic marketing platform, the emphasis is more on social than on marketing. As such, you should look for ways to interact with your fan base. Also reach out to others by sharing their posts and retweeting their updates. The effect of this is two-fold: others will also share your posts and you are showing your audience that you are an expert in your field because you bring to them information that they are interested in.
Your follower base is always saying something. The question is, are you listening to them? Find out what they want and what resonates with them. A good way to do this is to read the comments on your posts. If they are not posting comments, then ask them directly what they want. You could also check the analytics (Facebook and Twitter) to know what posts got the most engagement. When you find out what resonates with your follower base, give them more of it.
One mistake a lot of people make is paying very little attention to their profiles. Remember that you are on social media to promote your business. Therefore you should take time to tell people about your business. This means crafting an About section that is interesting. Also you should link your social media account to your website or blog so people can find out more about what you do.
Social media has changed the game. Small businesses with little marketing budgets can have almost as much reach as those large corporations with unimaginable budgets for marketing. How effective you are in reaching your target audience completely depends on you.
Most small business owners have to wear several hats and managing social media accounts might seem too much to handle. However, there are several ways around this and we will discuss those options next week.