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Meet the winner of SLA Accelerator award: Fresh Direct NG

Fresh Direct NG, a Nigerian agri-tech company founded by Angel Adelaja won She Leads Africa demo accelerator award, taking home a NGN2 million  cash prize.

Fresh Direct NG is a Fresh Direct Produce and Agro-Allied Services is an agricultural production and processing company. We provide exquisitely grown organic fruits, vegetables and meats and processed end products. We bring together communities and advanced technology to improve agricultural yields for sustainable and profitable agricultural enterprise.

Freshdirect NG

Fresh Direct NG run an urban farm within the heart of Abuja, within a 20ft shipping container, Fresh Direct NG can grow the same produce as a football pitch and a half.

She Leads Africa is a community that helps young African women achieve their professional  and business dreams. The SLA Accelerator is a 3-month program designed to identify, support and fund the next generation of Nigeria’s brightest female entrepreneurs.

In 2016, the accelerator worked with 10 promising companies looking to grow and scale their businesses, with five pitching at demo day in front of judges including Ben White, founder of Venture Capital for Africa, Ololade Fadoju, head of Guaranty Trust Bank’s SME MarketHub e-commerce platform, and Eloho Omame, CEO of Amari Ltd.

The second prize was won by DeliveryBros, a motorbike delivery service which aggregates individuals and SMEs who need pickups with riders from various delivery companies who are in the area. The startup walked away with a cash prize of NGN1 million. This idea looks really promising, and I think the company would go far. Delivery Bros was founded by Adaora Nweje.

The third place Medsaf.com, an easy-to-use online platform built for medical service providers such as hospitals, pharmacies and clinics, to purchase and manage medication. The company was co-founded by Vivian Nwakah.

I hope you would be inspired by these entrepreneurs to start your own business! Happy weekend.