Knowing your bad clients or customers and getting rid of them requires a bit of courage and determination. It requires courage and determination because, even if you have succeeded in knowing them, how do you get rid of them just like that.
That is the issue. Like I said, it only takes great determination and courage in knowing bad clients or customers and get rid of them. It not just a matter of keeping every client or customer that comes your way that you must keep.
Many business owners still believe that every customer is a good customer as long as they pay for the goods or services. This is not true. This thought of marketing and business operations is should be left out of the modern day marketing techniques, and should be a thought of the past.
The thing is that having a business relationship with bad customers or clients is akin to having a parasitic relationship, in this type of relationship these bad customers or clients suck your profits up. These bad customers or client do not only suck you up, they also waste most of your time, energy and resources.
They are the ones who are never satisfied and almost always cost you more to serve than they spend. These bad customers or clients won’t pay their bills on time; they are rude and sometimes dishonest.
Unfortunately, many business owners like you, spot these warning signs that a particular client or customer does not fit into your business but you ignore them. This is because you lack the will and caprice to turn down a customer or client whom you know that will not add any value to your business.
Instead of saying NO to any bad customers or clients you end up taking up a business that wouldn’t yield any return. Most of the times, apart from taking up the business that wouldn’t yield return, the work generated often proves to be time-consuming and difficult or impossible to deliver on. On the long run, it goes on to draining both resources and profitability.
Interestingly, sometimes it pays to look past the lure of additional revenue and focus more on profit. You can start by dismissing the allegory that you should never say no to any customer.
The truth is; the customer is not always right, and their custom is not always profitable to have. On closer examination, your business may be better off without some of them. Just know the bad customers or client and get rid of them